This policy explains how Mission Point Holdings LLC, trading as Mission Point Holdings International, uses cookies and similar tracking technologies when you visit our website.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to remember your preferences, analyse how you use the site, and deliver a better experience on return visits. Cookies cannot run programmes or deliver viruses; they simply store small amounts of data.

We also use similar technologies including local storage, session storage, and pixel tags, which function in comparable ways and are subject to this Policy.

2. Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They include session management, security, cookie consent, and load balancing cookies. Legal basis: Legitimate interests (essential operation). No consent required.

2.2 Analytics and Performance Cookies

These cookies help us understand how visitors use the website so we can improve it. They include:

• PostHog analytics — tracks page visits, feature usage, funnel behaviour, and event completion. Configured to respect IP anonymisation and does not set cookies until consent is given.
• Google Analytics / Search Console signals — aggregate traffic data used to understand organic search performance.

Legal basis: Consent. These cookies are not set until you accept analytics cookies.

2.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, including the Voiceflow Concierge session state and preference cookies. Legal basis: Consent / Legitimate interests.

2.4 Marketing and Targeting Cookies

These cookies deliver advertising relevant to your interests:

• Meta Pixel — tracks actions taken on our website after clicking a Meta (Facebook/Instagram) advertisement.
• Google Ads conversion tags — measures actions taken after clicking a Google advertisement.
• LinkedIn Insight Tag — tracks conversions from LinkedIn advertising campaigns.

Legal basis: Consent. These cookies are not set until you explicitly accept marketing cookies.

3. Cookie Duration

• Session cookies — expire when you close your browser.
• Persistent cookies — remain on your device for a defined period (typically 30–365 days) or until manually deleted.

4. Third-Party Cookies

Some cookies on our site are set by third-party services subject to their own privacy policies:

• PostHog — posthog.com/privacy
• Google — policies.google.com/privacy
• Meta (Facebook/Instagram) — facebook.com/privacy/policy
• LinkedIn — linkedin.com/legal/privacy-policy
• Stripe — stripe.com/privacy
• Voiceflow — voiceflow.com/privacy

5. How to Manage Cookies

5.1 Cookie Consent Tool. When you first visit the website, a cookie consent banner will appear. You can accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking "Cookie Settings" in the website footer.

5.2 Browser Settings. Most browsers allow you to view and delete cookies, block all cookies or only third-party cookies, and set alerts when a cookie is being set. Note: disabling all cookies may affect the functionality of our website.

5.3 Opt-Out Tools.

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Meta Ad Preferences: facebook.com/ads/preferences
• LinkedIn Ad Settings: linkedin.com/psettings/advertising
• Network Advertising Initiative: optout.networkadvertising.org

6. Changes to This Policy

We may update this Cookie Policy as we add or change the technologies used on our website. Material changes will result in the cookie consent banner being re-displayed.

7. Contact

Questions about our use of cookies: [email protected]